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Winning More Projects and Growing Your Contracting Business: Tips and Strategies

Strategies for Growing Your Contracting Business - VertPro®


The contracting industry is highly competitive and constantly evolving. As a contractor, it can be challenging to win more projects and grow your business, but it’s possible. In this blog, we’ll discuss in detail strategies and tips to help you develop a compelling reputation, find, and win more projects, build a strong team, manage projects effectively, and ultimately grow your business!  

Section 1: Developing a Strong Reputation and Brand  

In the construction sector, your name, recognition, and reputation are crucial. You can separate out from the competition and create leads by developing a strong reputation and brand. Here are some techniques for developing a solid reputation and brand: 

Deliver quality work and excellent customer service:  

Delivering quality work and excellent customer service are essential for building a successful contracting business and establishing a positive reputation in the market. Contractors must keep up with the most recent industry standards and best practices to produce high-quality work. Utilizing top-notch tools and supplies is crucial, as is hiring knowledgeable personnel. In addition to ensuring client pleasure, providing great service raises the possibility of return business and favorable referrals. Providing exceptional service involves being responsive to customers’ needs and concerns and taking the time to answer questions and address any issues that may arise. By doing so, contractors can create a positive customer experience, leading to repeat business and referrals. 

Create a strong brand identity:  

Creating a strong brand identity is essential for contractors to establish themselves and stand out from competitors. A strong brand reflects the contractor’s values, mission, and unique selling proposition (USP) to create a memorable presence in the market. This includes developing a simple, recognizable logo that is consistent across all marketing materials and creating a professional, informative website optimized for search engines. By establishing a strong brand identity, contractors can create a positive impression on potential customers, increase visibility, and differentiate themselves in a crowded market. 

Use social media and other online platforms:  

Social media and other online platforms can be powerful tools for contractors to reach a wider audience and engage with potential customers. By creating a strong presence on platforms like Facebook, Twitter, Instagram, and LinkedIn, contractors can display their work, share photos and testimonials, and build trust with potential clients. Contractors can also participate in online groups and communities related to their industry to stay up to date on industry news and trends and establish themselves as thought leaders. Additionally, contractors may utilize various online channels beyond social media, such as directories like HomeAdvisor and Angie’s List, and internet advertising platforms like Google Ads, to generate leads and expand their businesses. These online tools can help contractors reach new clients, expand their customer base, and run their businesses more efficiently and effectively. 

Ask for recommendations 

Asking for recommendations is a powerful way for contractors to generate leads and grow their businesses through word-of-mouth referrals. By providing quality work and excellent customer service, satisfied customers are more likely to recommend contractors to others. Contractors can encourage referrals by asking customers for them after a job is complete and making it easy for customers to leave feedback on their website and social media profiles. This can lead to a steady stream of new business and help contractors establish a positive reputation in the market. 

Section 2: Finding and Winning More Projects  

Find and Win More Projects - VertPro®

To grow your contracting business, you need to find and win more projects. Here are some tips for doing so: 

Network with other contractors, suppliers, and industry professionals:  

Networking is a valuable strategy for contractors to find new projects and grow their business. Building relationships with other professionals can lead to new business opportunities and a referral network. Attending industry events, joining professional associations, and maintaining contact with past customers are effective ways to network. By leveraging these relationships, contractors can generate new leads and grow their business over time. 

Develop a comprehensive proposal:  

For contractors to get new jobs, it is essential to provide an organized and detailed proposal. The likelihood of getting the project can be increased with a customized proposal highlighting the contractor’s advantages, knowledge, and professionalism while attending to the client’s requirements. Along with the content, the proposal should be presented and delivered in a clear, organized, timely, and professional manner, with follow-ups to address any concerns or questions. Contractors may improve their chances of landing new jobs and expanding their businesses by doing this. 

Be competitive with your pricing:  

Pricing is a crucial factor for contractors to win new projects. They should aim for a fair price that covers their costs and ensures profitability. Contractors can research industry standards and clients’ needs to find the right price. Offering value-added services, such as guarantees on their work, design consultation, or project management, can differentiate their proposal, and show their commitment to quality and customer satisfaction. Contractors should strike a balance between competitiveness and profitability to attract new clients and grow their business. 

Section 3: Building a Strong Team  

A dedicated team is essential for the success of your contracting business. Here are some tips for building a strong team: 

Hire and retain top talent:  

Hiring and retaining skilled employees is crucial for the success of a contracting business. Contractors should hire individuals who share their values and vision, and offer competitive salaries, benefits, and career growth opportunities. Ongoing training and professional development, a positive work environment, and open communication can also contribute to employee satisfaction and retention. By investing in their employees, contractors can build a strong and motivated team that drives the success and growth of their business. 

Develop a company culture:  

Contractors should also establish a productive workplace that draws in top people by developing a strong business culture. This can be done by creating an environment where workers feel comfortable communicating with one another and working together to achieve company goals. Additionally, contractors can provide flexible work hours and other benefits that boost employee satisfaction and retention, which in turn results in a solid and motivated workforce that can support the success and expansion of the company. 

Provide training and development opportunities:  

Giving employees the chance to grow professionally boosts productivity, increases client happiness, and helps a contracting company succeed. Technical and soft skills training can be given through live seminars, online classes, or on-the-job training. To assist staff members in developing their problem-solving and teamwork abilities, contractors might spend money on leadership development, communication training, and team-building activities. By providing growth opportunities for the employees, the company develops a solid and committed workforce that helps it expand and succeed. 

Foster open communication:  

Fostering open communication is essential for contracting businesses to ensure effective coordination and collaboration among team members. Contractors should encourage team members to share their ideas and feedback, hold regular meetings, and create a culture of transparency and trust to identify issues early on and ensure everyone works towards the same goals. This can lead to a positive and productive work environment where everyone feels valued and supported, resulting in better project outcomes and stronger business. 

Section 4: Managing Projects Effectively  

Effective project management is crucial for the success of your contracting business. Here are some tips for managing projects effectively: 

Develop a clear project plan:  

Developing a detailed project plan is essential for the success of any contracting project. A clear project plan helps define roles, set expectations, and establish timelines, goals, and budgets. It is important to continuously evaluate and update the plan to ensure it remains relevant. Effective communication is also key, ensuring everyone understands their responsibilities and any issues are discussed. By involving the entire team in the planning process, a clear and concise project plan can be created, avoiding misunderstandings and disputes, and leading to project success. 

Communicate regularly:  

For contracting projects to be successful, regular communication is essential. Contractors should keep clients and stakeholders informed of the project’s status regularly and immediately address their questions. Numerous methods, including conferences, phone calls, emails, and project management software, can be used to accomplish this. Relationships with clients and stakeholders may be strengthened and trust can be built via effective communication. By keeping lines of communication open, contractors may enhance project results, raise the possibility of earning repeat business, and gain the favor of stakeholders and clients. 

Monitor progress and adjust the plan as needed:  

Monitoring a contracting project’s development and making required modifications are crucial for ensuring that it is effectively finished. This entails being flexible to changes in project scope or scheduling and keeping track of project milestones, budgets, and timeframes. Contractors can discover potential problems early and take corrective action by routinely monitoring work. The project can be completed successfully and to the client’s satisfaction by making necessary adjustments to the project plan. 

Anticipate and prepare for potential setbacks and challenges:  

Contractors must be prepared for potential setbacks and challenges during a project to maintain progress. Being proactive and creating contingency plans can help reduce the impact of unforeseen problems. Before beginning a project, contractors should examine potential risks and develop strategies to manage them. Adding extra time and resources to the project schedule can also prepare for unexpected events. Being prepared to face any challenges can help contractors keep the project moving forward.

Section 5: Growing Your Business  

Improvement of Contracting Business

Finally, to grow your contracting business, you need to focus on continuous improvement and expansion. Here are some tips for growing your business: 

Expand your services:  

Expanding your contracting business services can enhance your growth strategy. This may involve adding additional services such as exterior contracting work, home additions, or whole-house renovations, enabling you to offer a more comprehensive solution to clients, and differentiate yourself from competitors. However, it is crucial to assess your current capabilities and resources to ensure that you have the necessary equipment, expertise, and personnel to deliver high-quality services in the new area, and that you can handle the additional workload while maintaining the same level of quality and customer service. 

Invest in marketing and advertising:  

Investing in marketing and advertising is a powerful way to increase visibility and attract new customers to your contracting business. Online advertising, such as Google Ads, social media, and display ads, allow for targeted audience and campaign tracking for optimal results. Traditional marketing channels, such as print ads and direct mail, can also be effective for reaching local audiences. Branded merchandise and word-of-mouth marketing can also increase brand awareness and customer referrals. 

Form strategic partnerships:  

Forming strategic partnerships with other businesses or contractors can help you offer a more comprehensive set of services and expand your customer base. It is essential to choose the right partner with complementary skills and expertise, establish clear expectations and communication channels, and sign a formal agreement outlining the partnership’s terms. By doing so, you can leverage each other’s strengths and grow your businesses together. 

Embrace technology:  

Embracing technology can benefit contracting firms. Digital solutions such as project management software, benchmarking platforms, scheduling tools, and communication apps can increase productivity, efficiency, and organization while decreasing paperwork. By keeping crucial documents and project data in one place, firms can save time and effort. Digital tools like email, messaging apps, and video conferencing can also enhance team and client communication, making it easier to keep everyone up-to-date and address problems promptly. Stronger client connections and satisfaction can be achieved by using digital solutions to communicate project specifics, progress updates, and address queries or concerns. 

Wondering where to start with the energy benchmarking of your properties? Contact us at! We are an award-winning Energy Benchmarking and Audit Consultancy, recognized on Inc. 5000, providing innovative SaaS technology-based solutions for Building Owners & Property Managers to Simplify Energy Compliance with all 50+ Energy Benchmarking & Energy Efficiency Laws Nationwide. From Energy Benchmarking to Energy Audits/RCx Plus and Construction Marketplace, VertPro® has you covered.


In conclusion, having a good reputation and brand, locating and landing more projects, assembling a solid team, managing projects successfully, and expanding your business are all necessary for winning more projects and expanding your contracting business. You may position yourself for success and meet your company objectives by putting these suggestions and techniques into practice. Remember that success takes time; but, with commitment, perseverance, and hard work, success is certain!  

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